Maison Martin Margiela Paris Fashion Week'12
Paris, France
September 29th of 2012
45 x 13 x 10 m

During Paris Fashion Week 2012, the Maison Martin Margiela company commissioned Penique productions to create the scenography for the presentation of their new Spring-Summer collection. The fashion world and Penique productions had another rendezvous at the majestic Hôtel Salomon de Rothschild palace.
The aim of this project was to look for ways to connect the common points shared by Penique’s work and the fashion company’s, which, from its origins, has had close ties to the art world. The installation, which was tailor-made for the space and covered the palace’s architecture, was presented as a work of artisanship. The colour white, recurrent in Maison Martin Margiela’s presentations, turns the site into a neutral space and the only thing that remains visible are the baroque lamps hanging from the ceilings.